IWC Museum, Schaffhausen

IWC is brand of traditional watch company famous for the high quality and technical precision. The Watch Museum focuses on the 140-year history and the presence of the company in the market. Watches are the protagonists and are displayed in fantastically illuminated display cases, completely undisturbed by the environment. Just watches can be found in the display cases, and through its visual harmony the eye focuses very directly on them. Balance is the key word and the aesthetic effect achived in the IWC Museum, by using the most modern technology.

Client: IWC Schaffhausen
Architecture: Smolenicky & Partner, Zürich
Award: Award 2008 for Marketing + Architecture, award
Completion / Opening: June 2007
Scope of Work: General light planning
Project focus: Exhibition