Hugo Boss Orange, Berlin

Based on the changing intensity and color of light, the interior of this store changes its atmosphere during the day. Bright, cold light colours are dominant in the morning hours, then are slowly changing to softer and warmer hues during the afternoon and at the end of the day become very warm and soft glowing. Large front windows allow light to enter the large 500m2 space. The bright light cubes visually divide the room into different areas and attenuate the contrast of the bright windows at the rear parts recreating a sort of transparency to be linked with the outside.

Client: Hugo Boss AG
Architecture: Liganova, Stuttgart
Completion / Opening: March 2006
Scope of Work: General light planning
Project focus: Retail lighting