Bright spot in the far north Boss Orange, Concept Store Stockholm

The concept of the Hugo Boss Concept Store in Stockholm is mystical. Nordic elements from the Swedish landscape were used by the architect for the interior. The dark room puts fashion at the center. Recessed ceiling lights direct the light onto clothing and accessories and leave the room itself unlit. The accessory tower, which illuminates the exhibits invisibly from above or below, depending on the position of the specialist, stands concisely – in the middle of the sales room.


Hugo Boss AG


Tim Hupe, Hamburg