Traditional brand in the spotlight Victorinox flagship store, Zurich

Victorinox, creator of the Swiss Army Knife, opened the first flagship store in Zurich, which impresses with its functional originality and elegance.

The decorative highlight in the room is a huge sculpture in the form of a globe that hangs from the ceiling and consists of around 16,000 Swiss officer's knives.

A lighting concept was developed for the project, which skilfully stages the products as well as the brand and the decorative elements. For this purpose, very narrow-beam spots were used, which bring the light highly focused onto the goods, while the customer is not dazzled. In order to increase the contrasts on the relief rear walls and accentuate the products, it was decided to use grazing light.

Client

Victorinox

Architecture

MACH Architektur GmbH, Zurich

Completion

2014

Tags

Retail